Brand asset-trademark-guidelines

Brand Assets/Trademark Guidelines

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Trademark Guidelines

Last Updated: January 2022 These Black on Purpose Television Network - BOP TV Trademarks Usage Guidelines (these “Guidelines”) outline how we permit the use of our trademarks, brandnames, tradenames, service marks, service names, domain names and logos, Back on Purpose Television Network, Black on Purpose, Black on Purpose Network, BOP TV Network or BOP TV (collectively entitled, “BOP TV Trademarks”).

We have developed these Guidelines with the following goals in mind: We wish to make it easy for anyone to use the BOP TV Trademarks for Community-Oriented Efforts in a manner that helps to spread and improve BOP TV.

For the sake of these guidelines, “Community-Oriented Effort” means a non-profit project or meetup, which is made to encourage the use of BOP TV Network, Subscriptions or other products and services. If you wish to use the BOP TV name in a for-profit project, please contact us as specified below. We wish to make it clear how Community Oriented Efforts can, or cannot, use the BOP TV Trademarks. We wish to prevent anyone from using the BOP TV Trademarks in an unfair profit form and to trick or confuse people who are looking for resources officially released by BOP TV. You acknowledge and agree that we are the sole and exclusive owners of the BOP TV Trademarks, and that we retain all intellectual property rights in and to the BOP TV Trademarks and goodwill associated with BOP TV Trademarks and any goodwill generated by your use of any BOP TV Trademarks will inure to our exclusive benefit. You shall at no time contest, challenge, encourage or aid third-parties in contesting the validity or ownership of any BOP TV Trademarks or take any action in derogation of our rights therein, including, without limitation, applying to register any trademark, tradename or other designation that is confusingly similar in any way to the BOP TV Trademarks.

Amendments In plain English: We may change this. We reserve the right to change these Guidelines at any time, at our sole discretion, with immediate effect.

Penalties In plain English: We can penalize people who abuse these guidelines. Where we find that you are failing to comply with this policy, we may promptly extract you from our affiliates program and use any and all legal means in its power to stop your activity, including suspension, termination or deactivation of your account. We reserve the right, exercisable at our sole discretion, to take appropriate action against any use without permission or any use that does not conform to these Guidelines.

Examples A few examples to help you understand how to apply these Guidelines:

Good: You want to open a Meetup group for BOP TV users in your area, and you call it “BOP Content Meetup Group – Los Altos.” You can set up a free, unpaid, plugin named “Better Content For BOP TV” (but not as original content).

Bad: You organize a meetup and call it “BOP TV 2019 Meetup.” You set up a website called “BOP” You set up a website called “BOP”

Your Own Risk In plain English: The usage is at your own risk. Use of any BOP TV Trademarks is at your own risk. The uses permitted hereunder are provided by BOP TV Trademarks are “AS-IS,” without any warranties whatsoever, including (without limitation) any warranty of title and non-infringement. You hereby agree to defend, indemnify and hold harmless BOP TV and BOP TV affiliates and their respective officers, directors, employees, and agents from and against any and all claims, damages, obligations, losses, liabilities, costs and expenses (including but not limited to attorney’s fees) arising from your use of the BOP TV Trademarks. Without derogating from or excusing your obligations under this section, BOP TV reserves the right (at your own expense), but are not under any obligation, to assume the exclusive defense and control of any matter which is subject to indemnification by you if you choose not to defend or settle it. You agree not to settle any matter subject to indemnification by you without first obtaining our express approval.

Don’t Advertise In plain English: Don’t use any BOP TV trademarks in keyword ads. We do not allow the use of the BOP TV Trademarks in advertising, including Google Ads and other search engines.

Design In plain English: We have invested in branding. Don’t change it. All use of BOP TV Trademarks (including any goodwill arising therefrom) shall solely benefit BOP TV. Any display of the BOP TV Trademarks shall be only in the exact format in which we provide it. No alternate stylization or representation is permitted. Specifically, you may not change the color proportion, or font of any of BOP TV Trademarks, or make any additions to or remove any elements from BOP TV Trademarks. BOP TV Trademarks shall not be placed on any background that interferes with the readability or display of that BOP TV Trademarks. BOP TV Trademarks may not be displayed or used in any manner together with or in the context of any content which is unlawful, defamatory, libelous, harassing, offensive, indecent, pornographic, abusive, discriminatory, fraudulent, threatening or vulgar; or which harms or may harm the goodwill of BOP TV (in BOP TV's reasonable discretion). The above examples of unlawful and prohibited use do not constitute an exhaustive list Unless you received our explicit consent, under no circumstances is it permitted to use BOP TV Trademarks as part of a domain name or top-level domain name. We reserve the right to withdraw any abovementioned consent at any time.

Restrictions In plain English: Don’t make people think you’re affiliated with BOP TV. Your project must have discernible differences from BOP TV. Meaning, it is not a redistribution of the products or services Your use of the BOP TV Trademarks is not displayed in a manner that implies that your project, products and/or services are endorsed or sponsored by BOP TV. < For example, organizing a “BOP TV Support Forum or Blog” might be confusing, and therefore we request that you state that your website is a “Fan Forum For BOP TV.” Using the BOP TV Trademarks’ colors as a part of your website’s branding is ok, but you shall not do so if this misleads people to think that the website is a formal BOP TV site. Any deceptive practices, such as using domain names that are meant to mislead people to think that they are using an official BOP TV website, are prohibited.

Our License In plain English: If you have a community project, then it’s ok to use the BOP TV name as long as there is no suggestion that the project is affiliated with BOP TV. Subject to the terms and conditions hereunder, we grant to you a limited, non-exclusive, non-sublicensable, non-transferable, revocable license to use and display BOP TV Trademarks, solely in accordance with these Guidelines and other written instructions provided by us from time to time, and solely as a part of a Community Oriented Effort. The BOP TV Trademarks shall not be displayed in a manner that implies that the project is affiliated with BOP TV. This doesn’t just mean that to comply with these Guidelines; you can write, “we are not affiliated with BOP TV” in your footer. Instead, you must refrain altogether from using misleading business practices such as using a domain name comprising solely of the word “BOP TV” or just using our logo as your website’s logo.

Ask Us: If you’re using the BOP TV brand, trademarks or logos for any commercial endeavor, please ask our permission first. When in doubt about your use of the BOP TV name or logo, please contact info@BOP for clarification. This may be relevant if you want to use any BOP TV Trademarks as a part of your conference, website, group or other logo or if you’re planning on selling any physical product, T-shirts, cups, sweaters or just print stickers.