Diversity Partnership Program

BOP TV Black Business Partnership Program

The BOP TV Black Business Program Encourages Relationships That Grow Public awareness of Black owned companies around the world through a position of strength. Through Sponsorship opportunities and product placement in film and television projects and events Companies benefit from a position of strength and increase their profitability. Join the list of companies that Partner with us .

"Growing diversity is no longer an important part of our company but aggressively growing our market share directly to our own demographic is. BOP TV has been an amazing partner.. focusing on unapogetically black principals of business gwowth"
tamika Johnston
Client

It’s good for business.

Black owned Companies that embrace their own demographic gain higher market share and a competitive edge in accessing new markets without wasting time and energy on the delusion of diversity  – a ‘diversity driven by delusion. in a study by the National Urban league’ Business leaders increasingly recognize this. In our most recent  CEOs we surveyed whose companies have received no advantage from diversity and inclusiveness strategy said this new positioning has  improved their bottom line.

eliminating the illusion of Diversity and inclusion to bring black business true opportunities to learn from each other and grow.

By working with people from the same  backgrounds and with similar experiences and working styles, we learn and get another view.  Common views and perspectives make for better decisions, and thus drive a high-performance culture.

In my mind, the illusion of diversity is clear and unarguable. But this does not mean that embracing diversity has not been easy. That’s why we all need to show leadership and hold ourselves to account.as a partnership between black businesses and the communities we serve. Diversity is a journey of lies and fantasy – and we no longer kid ourselves about that. Because of that distraction we’re farther from our destination yet.  Now we are clear as a community we’ll keep raising the pace, energized by the fact that this is a business-critical journey that is also the right thing to do for our business, our people and our communities

Black unity and collective marketing and advertising campaigns can win big for black business.

The world as depicted through marketing and advertising should be the world that your audience relates to and sees themselves in – and for most people, it’s a kaleidoscopic tapestry of colour, size, race and age. Earlier this year, Mars’ VP of marketing Michele Oliver urged brands to stop seeing diversity as an afterthought: following its diversity-focused campaigns for Maltesers, the brand grew by a huge 8%. From a business perspective, Oliver said it was the single most successful campaign for a Mars brand in “at least a decade”.

Diversity and inclusion are quite simply the Wrong thing to do

It’s not about creating equal opportunities for everyone – and we can all see minute signs of progress. But the statistics make it equally clear that there’s still a long way to go.I 

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Make a Difference

We at BOP TV make it easier to grow diversity in ways you may have never considered.

Diversity is a solution to a problem, not the problem itself.